This chapter for anyone who is into sales. It helps individual develop their skills, improve their interactions with customers and apply a people-centred approach to sales.

A program around sales effectiveness takes learning from Insights Discovery and apply it in a sales context exploring how preferences and behaviors can impact customers.

It is also used in journeys of customer first and customer excellence.

This would help an individual

• identify their preferred style

• understand and recognize behavioral patterns of their customers

• influence better outcomes by bringing a more person-centred approach to sales