Organisational Culture: The Operating System of a Company that Powers how Strategies Translate into Behaviour.
Workplace Culture Defines How Companies Compete and Grow?
Every company has a culture, whether it wants one or not. But few firms think deeply about what they want it to be.
A large MNC, a founder-led firm or a start-up, they have one thing in common: Workplace Culture. A culture emerges when people come together.
Just like DNA, an organisation's culture is unique to its existence. While no one enjoys working in a firm where every day seems to be a drag, people have different preferences about their working environments.
Take, for example, Ather Energy and TVS. Both are competing for a share of the EV two-wheeler market.
(From the data captured on Ambition box, Glassdoor and Indeed)
→ Ather behaves like a disruptor: It scores lower on Job security and rapid promotions, but is known for its sleek design, and a scooty that feels like a bike :)
→ TVS, by contrast, enters the EV segment from the foundation of an established OEM. Its organisational values emphasise stability, trust, and process excellence, which are reflected in its structured systems and steady leadership approach.
Culture is the operating system of a company — it powers how strategies translate into behaviour. That’s why leaders and HR teams must intentionally design the culture transformation journey that aligns with their goals.
In this example, Ather has the youthful energy to build something new, with designs that target a younger generation.
TVS, being the old dog with an established business, focuses on a wider dealer-service network and more predictable processes.
This is company culture in action. If leaders want your employees to behave in a certain way, it’s not enough to paint generic words on a wall. They must build and nurture organisational culture through systems, leadership practices, and everyday conversations.
You have to keep bringing them to life.
If you’re exploring culture integration, leadership development program, or team building workshops, ask your client partner (Aditya Pai) at aditya@yourarcteam.com
